December 15, 2017

Archives for January 2005

Show Us the Numbers

Today brings yet another story about how Hollywood’s finances are better than ever. Ross Johnson’s story (“Video Sales Abroad Are Good News in Hollywood. Shhh.“) in today’s New York Times tells us that the studios are keeping their overseas DVD sales secret, so as not to interfere with the industry’s tradition of lowballing its revenue.

“For a long time, the film business was a single-digit business on investment return,” said Charles Roven, the producer of “Batman Begins” from Warner Brothers, a division of Time Warner. “Now, because of home video, it’s a low double-digit business, and the studios want to make sure it doesn’t go back into the single-digit business.”

In the past, lowballing has enabled the industry to limit its payouts to stars whose contracts call for a share of the profits. As the story reports, that battle goes on.

These days, of course, surging profits would be inconvenient in another way. They would undercut the industry’s rent-seeking in Washington, which relies on a narrative in which technology destroys the industry’s revenue stream. If the technology problem is really as bad as the industry says, then it ought to show up in the sales numbers.

The music industry has opened its books, reporting sales and revenue numbers that fell for several years before rebounding slightly in 2004. By all reports, the movie industry is still more profitable than ever.

It may turn out that the net effect of technology on the industry is neutral, or even positive. If so, then no expansion of copyright law is needed, and a mild contraction may even be in order. Remember, the goal of copyright is not to maximize the profits of any one industry, but to foster creativity by regulating just enough to ensure an adequate incentive to create. If the industry wants to argue that incentives are inadequate now, or will be in the future, then it will have to show us the numbers.

The stars fight lowballing by demanding a detailed audit of industry revenue reports. We should demand no less.

Review of MPAA's "Parent File Scan" Software

Yesterday the MPAA announced the availability of a new software tool called Parent File Scan. I decided to download it and try it out. Here’s my review.

According to an MPAA site,

Parent File Scan software helps consumers check whether their computers have peer-to-peer software and potentially infringing copies of motion pictures and other copyrighted material. Removing such material can help consumers avoid problems frequently caused by peer-to-peer software. The information generated by the software is made available only to the program’s user, and is not shared with or reported to the MPAA or another body.

In practice, if there are music files on a computer, no software tool can tell whether they’re legal or illegal, because there is no way to tell whether the files came from ripping the consumer’s own CDs (which is legal) or from infringing P2P downloading (which is illegal). Saying the music files on consumer computers are “potentially infringing” will probably cause some people to delete files that are perfectly legal. The implication that removing music files from your computer “can help [you] avoid problems frequently caused by peer-to-peer software” seems misleading. Of course, it’s totally correct that removing P2P apps will eliminate any problems caused by P2P apps.

The Parent File Scan software itself comes from a company called DtecNet. You download and install the software, click through a standard-looking EULA, and you’re ready to go. When you tell it to scan, it searches your hard drive for files in common audio or video formats, and for P2P apps. On my machine, it seemed to find all of the audio files (all legal). It failed to find any video files, which I think is correct. The only P2P app on my machine was an old version of Napster (which was never used to infringe). Parent File Scan failed to find Napster, but it’s worth noting that the old Napster version in question is now utterly useless.

At the end of the scan, if you have any P2P apps, Parent File Scan offers to remove them. Based on the documentation, it appears that the removal is done by invoking the P2P app’s own removal program; the documentation warns that there might not be a removal program, and it might not remove everything that came with the P2P app (i.e., spyware).

Parent File Scan also lists the audio and video files it found. It discloses very clearly (annoyingly often, in fact) that it has no way of knowing whether the files are legal or illegal. Here’s a typical message:

The program does not distinguish between legal and illegal copies. It is up to the user to determine whether the files found by the program have been acquired legally, or if the material should be deleted.

In the post-scan display, each audio/video file has a checkbox which you can check to designate the file for deletion. The default is to delete nothing. I deleted a few old files that I didn’t want anymore, and everything seemed to work correctly.

All in all, the program seems to do its job well. The user interface is clear and straightforward, and does not try to scare or mislead the user. Not everybody will want this a program like this, but those who do will probably be happy with Parent File Scan.

UPDATED (11:15 PM): Added the word “infringing” before “P2P” in the “In practice …” paragraph, to eliminate the (false) implication that all P2P downloading is illegal.

PlaysMaybe

Natali Helberger at INDICARE questions Microsoft’s new “playsforsure” campaign. Playsforsure is a logo that will be displayed by digital music and video stores, and media devices. The program has a cute logo:

According to the program’s website,

Look for the PlaysForSure logo if you’re shopping for a portable music or video device and you want to make sure the digital music and video you purchase will play back on it every time. Match the PlaysForSure logo on a large selection of leading devices and online music stores. If you see the logo you’ll know your digital music will play for sure.

So if I buy a product with the playsforsure logo on it, I can play any music I like on it. And if I buy a song from a playsforsure music store, I can play it on any device I like. Right? Maybe not. Elsewhere on the site, we find this:

When your device and music service are compatible with each other, all you have to do is choose the music that’s compatible with you.

Hmm, that doesn’t sound so good. But at least I’ll know that if my device, my music store, and my music all have the playsforsure logo, it’ll work, with no fine-print exceptions. Right? Maybe not.

Look on the back of the device box to see what type of media will play back on the device.

The checkmarks indicate if the device is capable of playing back audio and/or video that’s been downloaded from an online store. Additionally some devices will be able to play back media that has been purchased through an online store that offers subscription or rentals.

Well, at least I know that the engineers are doing everything they can to make their products compatible with each other. Maybe someday they’ll finish that MP3 standard and we’ll be able to play our music on any device we like.


[Ed’s assignment desk: Somebody with artistic talent (i.e., not me) should create a “playsmaybe” logo, perhaps depicting a square peg labled “playsmaybe” failing to fit into a round hole labeled “DRM in use”.]