November 25, 2017

Archives for July 2016

Brexit Exposes Old and Deepening Data Divide between EU and UK

After the Brexit vote, politicians, businesses and citizens are all wondering what’s next. In general, legal uncertainty permeates Brexit, but in the world of bits and bytes, Brussels and London have in fact been on a collision course at least since the 90s. The new British prime minister, Theresa May, has been personally responsible for a deepening divide across the North Sea on data and communication policy. Although EU citizens will see stronger privacy and cybersecurity protections through EU law post-Brexit, multinational companies should be particularly worried about how future regulation will treat the loads of data they traffic about customers, employees, and deals between the EU and the UK.  [Read more…]

Pokémon Go and The Law: Privacy, Intellectual Property, and Other Legal Concerns

Pokémon Go made 22-year-old Kyrie Tompkins fall and twist her ankle. “[The game]  vibrated to let me know there was something nearby and I looked up and just fell in a hole,” she told local news outlet WHEC 10.

So far, no one has sued Niantic or The Pokémon Company for injuries suffered while playing Pokémon Go. But it’s only a matter of time before the first big Pokémon Go related injury, whether that comes in the form of a pedestrian drowning while catching a Magikarp (the most embarrassing possible injury) or a car accident caused by a distracted driver playing the game.

Before the first lawsuits arrive, here’s a brief analysis of some of the legal issues involved with the new hit mobile game.

LIABILITY FOR INJURIES

A few minor injuries have already happened to Pokémon Go players.  If a serious accident does occur, injured players can look to legal precedent from Snapchat-related car crashes.

The Snapchat claimants sued on a theory of product liability, essentially stating that Snapchat created a product that had inherent risks of foreseeable harm to consumers and/or released a product without sufficient warnings against potential harms. Similarly, Pokémon Go players could argue that it’s predictable that players would stare at their phones while walking distractedly, ignoring natural hazards and oncoming cars.

However, many of the Snapchat lawsuits center on Snapchat’s speed filter encouraging drivers to Snap while driving. No such filter exists for Pokémon Go. In fact, the game is not playable if the player is moving above a certain speed.

Furthermore, Pokémon Go has a number of warnings and safeguards against playing while driving or walking at dangerous speeds. A full-screen warning is displayed during loading that warns users against distracted playing. The game’s Terms of Service also includes disclaimers against liability and a warning about Safe Play: “During game play, please be aware of your surroundings and play safely.”

PRIVACY

Let’s start with the good:

Niantic has properly covered the basic privacy law requirements. The app includes clearly visible links to their privacy policy, which is also written clearly and (relatively) understandably. The privacy policy includes the necessary information, for both U.S. and E.U. users. Niantic has taken the necessary steps to protect children’s privacy as well.

And now for the possibly less-good:

Early on, players noticed a concerning privacy setting that effectively allowed Niantic access and control over players’ Google accounts. Niantic quickly fixed this problem and removed the access controls in an update. It’s likely that this level of Google account control was a holdover from the days when Niantic was still under the Google umbrella. I would chalk this up as a wash for Niantic, as the privacy concern was resolved fairly quickly.

Now, the real concern here is that the app takes in a lot of information. A lot of information. Some of it is personally identifiable information (like your name and email address). Some of it is user-submitted, like names you give to the forty Rattattas you catch in one day, because even the Pokémon in Manhattan are mostly rats and pigeons. Pokemon Go collects so much information that Senator Al Franken was inspired to publish a letter to Niantic demanding more clarity on the game’s privacy protections.

The most concerning privacy issue with this app is the constant tracking of location data. Some of these concerns were already noted, to less fanfare, with the release of Ingress, the precursor to Pokémon Go. By agreeing to the Pokémon Go privacy policy, you explicitly agree to allow Niantic to track your location any time you use the app. Most players leave the app open at all times, waiting for that sweet, sweet buzz of a new wild Pokémon appearing. This means that, effectively, you give permission for Niantic to track your movements all day, every day, wherever you go.

Niantic also does not provide much information on how your data can be shared. The privacy policy allows Niantic to “share aggregated information and non-identifying information with third parties for research and analysis, demographic profiling, and other similar purposes.” This means data on your daily commute can be sold to marketing companies to better market to you, the consumer. Niantic promises not to share any of this data without aggregating the data (grouping it together with others’ data) and stripping it of identifying information (your name, email, etc.). [Read more…]