This semester, Ed Felten and I are teaching a Freshman Seminar called “Facebook: The Social Impact of Social Networks.” This week, the class is discussing a recent article published in the journal Nature, entitled “A 61-Million-Person Experiment in Social Influence and Political Mobilization“. The study reveals that if Facebook shows you a list of your closest friends who have voted, you are more likely to do so yourself. It is a fascinating read both because it is probably the first very-large-scale controlled test of social influence via online social networks, and because it appears that without much work the company was able to spur about 340,000 extra people to vote in the 2010 midterm elections.
I confess that last night I watched some of the wildly popular reality TV competition The Voice. What can I say? The pyrotechnics were more calming than the amped-up CNN spin-zoners. It was the first day that the at-home audience began voting for their favorites. Carson Daly mentioned that the show would take the requisite break on Election Night, but return in force on Wednesday. (Incidentally, I can’t decide whether or not this video urging us to “vote Team Cee-Lo” is too clever by half).