The Dallas Morning News recently ran a piece about how kids these days aren’t interested in buying physical, printed yearbooks. (Hat tip to my high school’s journalism teacher, who linked to it from our journalism alumni Facebook group.) Why spend $60 on a dead-trees yearbook when you can get everything you need on Facebook? My 20th high school reunion is coming up this fall, and I was the “head” photographer for my high school’s yearbook and newspaper, so this is a topic near and dear to my heart.
Let’s break down everything that a yearbook actually is and then think about how these features can and cannot be replicated in the digital world. A yearbook has:
- higher-than-normal photographic quality (yearbook photographers hopefully own better camera equipment and know how to use their gear properly)
- editors who do all kinds of useful things (sending photographers to events they want covered, selecting the best pictures for publication, captioning them, and indexing the people in them)
- a physical artifact that people can pass around to their friends to mark up and personalize, and which will still be around years later
If you get rid of the physical yearbook, you’ve got all kinds of issues. Permanence is the big one. There’s nothing that my high school can do to delete my yearbook after it’s been published. Conversely, if high schools host their yearbooks on school-owned equipment, then they can and will fail over time. (Yes, I know you could run a crawler and make a copy, but I wouldn’t trust a typical high school’s IT department to build a site that will be around decades later.) To pick one example, my high school’s web site, when it first went online, had a nice alumni registry. Within a few years, it unceremoniously went away without warning.
Okay, what about Facebook? At this point, almost a third of my graduating class is on Facebook, and I’m sure the numbers are much higher for more recent classes. Some of my classmates are digging up old pictures, posting them, and tagging each other. With social networking as part of the yearbook process from the start, you can get some serious traction in replacing physical yearbooks. Yearbook editors and photography staff can still cover events, select good pictures, caption them, and index them. The social networking aspect covers some of the personalization and markup that we got by writing in each others’ yearbooks. That’s fun, but please somebody convince me that Facebook will be here ten or twenty years from now. Any business that doesn’t make money will eventually go out of business, and Facebook is no exception.
Aside from the permanence issue, is anything else lost by going to a Web 2.0 social networking non-printed yearbook? Censorship-happy high schools (and we all know what a problem that can be) will never allow a social network site that they control to have students’ genuine expressions of their distaste for all the things that rebellious youth like to complain about. Never mind that the school has a responsibility to maintain some measure of student privacy. Consequently, no high school would endorse the use of a social network that they couldn’t control and censor. I’m sure several of the people who wrote in my yearbook could have gotten in trouble if the things they wrote there were to have been raised before the school administration, yet those comments are the best part of my yearbook. Nothing takes you back quite as much as off-color commentary.
One significant lever that high school yearbooks have, which commercial publications like newspapers generally lack, is that they’re non-profit. If the yearbook financially breaks even, they’re doing a good job. (And, in the digital universe, the costs are perhaps lower. I personally shot hundreds of rolls of black&white film, processed them, and printed them, and we had many more photographers on our staff. My high school paid for all the film, paper, and photo-chemistry that we used. Now they just need computers, although those aren’t exactly cheap, either.) So what if they don’t print so many physical yearbooks? Sure, the yearbook staff can do a short, vanity press run, so they can enter competitions and maybe win something, but otherwise they can put out a PDF or pickle the bowdlerized social network’s contents down to a DVD-ROM and call it a day. That hopefully creates enough permanence. What about uncensored commentary? That’s probably going to have to happen outside of the yearbook context. Any high school student can sign up for a webmail account and keep all their email for years to come. (Unlike Facebook, the webmail companies seem to be making money.) Similarly, the ubiquity of digital point-and-shoot cameras ensures that students will have uncensored, personal, off-color memories.
[Sidebar: There's a reality show on TV called "High School Reunion." Last year, they reunited some people from my school's class of 1987. I was in the class of 1989. Prior to the show airing, I was contacted by one of the producers, wanting to use some of my photographs in the show. She sent me a waiver that basically had me indemnifying them for their use of my work; of course, they weren't offering to pay me anything. Really? No thanks. One of the interesting questions was whether my photos were even "my property" to which I could even give them permission to use. There were no contracts of any kind when I signed up to work on the yearbook. You could argue that the school retains an interest in the pictures, never mind the original subjects from whom we never got model releases. Our final contract said, in effect, that I represented that I took the pictures and had no problem with them using them, but I made no claims as to ownership, and they indemnified me against any issues that might arise.
Question for the legal minds here: I have three binders full of negatives from my high school years. I could well invest a week of my time, borrow a good scanner, and get the whole collection online and post it online, either on my own web site or on Facebook. Should I? Am I opening myself to legal liability?]