Today marks the 30th anniversary of (what is reputed to be) the first spam email. Here’s the body of the email:
DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T. THE DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM AND THE DECSYSTEM-10 (PDP-10) COMPUTER ARCHITECTURE. BOTH THE DECSYSTEM-2060T AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM. THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040 AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER DECSYSTEM-20 MODELS.
WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM-20 FAMILY AT THE TWO PRODUCT PRESENTATIONS WE WILL BE GIVING IN CALIFORNIA THIS MONTH. THE LOCATIONS WILL BE:
TUESDAY, MAY 9, 1978 – 2 PM
HYATT HOUSE (NEAR THE L.A. AIRPORT)
LOS ANGELES, CA
THURSDAY, MAY 11, 1978 – 2 PM
DUNFEY’S ROYAL COACH
SAN MATEO, CA
(4 MILES SOUTH OF S.F. AIRPORT AT BAYSHORE, RT 101 AND RT 92)
A 2020 WILL BE THERE FOR YOU TO VIEW. ALSO TERMINALS ON-LINE TO OTHER DECSYSTEM-20 SYSTEMS THROUGH THE ARPANET. IF YOU ARE UNABLE TO ATTEND, PLEASE FEEL FREE TO CONTACT THE NEAREST DEC OFFICE FOR MORE INFORMATION ABOUT THE EXCITING DECSYSTEM-20 FAMILY.
This is relatively mild by the standards of today’s spam. The message announced legitimate events relating to legitimate products in which the recipients might plausibly be interested. The sender was apparently unaware that this kind of message was against the rules.
Yet this message has much in common with today’s spam. The message used ALL CAPS, which was more common in those days but not the universal practice for email. The list of recipients was long. The message was incorrectly formatted – the original had more recipients than the email software of the day could handle, so what was supposed to be the recipient list actually spilled over into the body of the email, apparently unnoticed by the sender.
At the time, the Net’s rules forbade commercial activity, so the message was against the rules. Beyond the rule violation,the message’s propriety was widely questioned, and people debated what to do about it. (Brad Templeton has posted parts of the debate.)
Thirty years later, there is more spam than ever and no end is in sight. This shouldn’t be surprising, because the spam problem is fundamentally driven by economics. If anyone can send to anyone, and the cost of sending is nearly zero, many messages will be sent. Distinguishing unwanted email from wanted email is notoriously difficult – often you have to read a message to decide whether reading it was a waste of time. In this environment, spam will be a fact of life. The surprise, if anything, is that we have done as well as we have in coping with it.