People have been heaping blame on Yahoo after it announced plans to shut down its Yahoo Music Store DRM servers on September 30. The practical effect of the shutdown is to make music purchased at the store unusable after a while.
Though savvy customers tended to avoid buying music in forms like this, where a company had to keep some distant servers running to keep the purchased music alive, those customers who did buy – taking reassurances from Yahoo and music industry at face value – are rightly angry. In the face of similar anger, Microsoft backtracked on plans to shutter its DRM servers. It looks like Yahoo will stay the course.
Yahoo deserves blame here, but let’s not forget who else contributed to this mess. Start with the record companies for pushing this kind of DRM, and the DRM agenda generally, despite the ample evidence that it would inconvenience paying customers without stopping infringement.
Even leaving aside past mistakes, copyright owners could step in now to help users, either by enticing Yahoo to keep its servers running, or by helping Yahoo create and distribute software that translates the music into a usable form. If I were a Yahoo Music customer, I would be complaining to the copyright owners now, and asking them to step in and stand behind their product.
Finally, let’s not forget the role of Congress. The knowledge of how to jailbreak Yahoo Music tracks and transform them into a stable, usable form exists and could easily be packaged in software form. But Congress made it illegal to circumvent Yahoo’s DRM, even to enable noninfringing use of a legitimately purchased song. And they made it illegal to distribute certain software tools to enable those uses. If Congress had paid more attention to consumer interests in drafting the Digital Millennium Copyright Act, or if it had passed any of the remedial legislation offered since the DMCA took effect, then the market could solve this Yahoo problem all on its own. If I were a Yahoo Music customer, I would be complaining to Congress now, and asking them to stop blocking consumer-friendly technologies.
And needless to say, I wouldn’t be buying DRM-encumbered songs any more.
UPDATE (July 29, 2008): Yahoo has now done the right thing, offering to give refunds or unencumbered MP3s to the stranded customers. I wonder how much this is costing Yahoo.