April 14, 2024

You Are Where You Live

Ever wondered why you get so much junkmail that obviously isn’t designed for people like you? The website You Are Where You Live is an enlightening view into the world of marketing overgeneralization. Enter your ZIP code, and it will tell you which of about fifty demographic “clusters” you belong to, and what characterizes your cluster. It’ll even tell you about where you like to eat and what you read! I tried it out on myself and it was predictably wrong.

I am not where I live. Are you?

[link credit: Man Without Qualities]