July 19, 2024

Archives for July 2019

Is This An Ad? Help Us Identify Misleading Content On YouTube

by Michael Swart, Arunesh Mathur, and Marshini Chetty Ever watched a video on YouTube and wondered if the YouTuber was paid for endorsing a product? You are not alone. In fact, Senator Blumenthal of Connecticut recently called for the Federal Trade Commission (FTC) to look into deceptive practices where YouTubers do not disclose that they […]