Last week mp3.com reported on its testing of portable music players, which showed that playing DRM (copy-protected) songs drained battery power 25% faster in Windows Media players, and 8% faster on iPods, than playing the same songs using the unprotected MP3 format. As more information came to light, it became clear that they hadn’t done a completely fair apples-to-apples comparison, and the story faded from view.
Critics pointed out that the story compared DRMed files at one level of compression to MP3 files at a different level of compression – the DRMed files were just bigger, so of course they would eat more battery power. It’s a valid criticism, but we shouldn’t let it obscure the real issue, because the battery-life story has something to teach us despite its flaws.
Different file formats offer different tradeoffs between storage space, battery life, and audio quality. And, of course, audio quality is not a single dimension – some dimensions of quality may matter more to you than to me. Your preference in formats may be different from mine. It may even be different from the preference you had last week – maybe you care more about storage space this week, or more about battery life, because you’ll be listening to music more, with fewer opportunities to recharge.
This is where DRM hurts you. In the absence of DRM, you’re free to store and use your music in the format, and the level of compression, that suits your needs best. DRM takes away that option, giving you only one choice, or at most a few choices. That leaves you with a service that doesn’t meet your needs as well as a non-DRM one would.
Grocery stores know the true point of the apples-to-oranges comparison. Apples and oranges are different. Some customers want one and some want the other. So why not offer both?