I wrote recently about the Cablevision decision, in which a judge appeared to draw a line between two kinds of Digital Video Recorder (DVR) technologies. (DVRs let home viewers record TV shows and play them later.) The judge found unlawful a Remote Storage DVR (RS-DVR) in which recorded shows are captured and stored in the cable TV company’s data center, but he apparently would have allowed a Set-Top Storage DVR (STS-DVR) in which shows are recorded on a device kept in the customer’s home.
Why should the law prefer that recorded shows be stored in the customer’s home? The judge’s reasoning was that the cable company is more involved in an activity if that activity happens in its data center. This appears to follow from the judge’s reasoning even if the alternative in-home STS-DVR is owned and controlled by the cable TV company. But I’m not asking what the law says; I’m asking instead what it should say. Why should the law prefer STS-DVRs over RS-DVRs?
If the goal of the law is to protect copyrighted material – and remember that this was a copyright case – then you might expect it to favor solutions that are more controllable or more resistant to content ripping. But the court got the opposite result: Cablevision was liable because it had more control. The result will be more customer control, which is a benefit for many law-abiding customers.
The court’s ruling also has implications for technical efficiency. Central storage is arguably more efficient than set-top storage in the customer’s home, because of economies of scale in managing a central facility. The court’s decision pushes companies toward set-top storage, even though it is probably less efficient and offers virtually the same functionality as central storage.
It might seem at first glance that public policy should never try to increase the cost of a lawful activity, but in fact there are exceptions. It can sometimes make sense for policy to raise the cost of an activity, if that activity has benefits but can harm nonparticipants. Raising costs rather than banning the activity outright can prevent marginal uses while allowing those uses that provide greater benefit. Of course, if you want to argue that raising the cost of DVRs is good policy, you’ll have to make several assumptions about the costs and benefits of DVRs – assumptions that are very likely untrue.
Even before the suit was brought, Cablevision was already reducing the efficiency of its system in the hope of improving its legal position. For example, their storage facility had a separate storage area for each customer, even though it would have been much more efficient to use a single shared pool of storage. If 5000 customers asked to record last week’s episode of Lost, Cablevision would store 5000 identical copies of that episode, one in each customer’s areas. It would have been easy, and much more efficient, to store a single copy. The only sensible reason to keep redundant copies is that a system with individual storage areas might look to a judge more like a set-top DVR system, thereby bolstering the argument that the system is just like a (presumably lawful) STS-DVR. In other words, even before the recent ruling, legal factors were pushing Cablevision toward a less efficient implementation.
For the companies who filed the suit, the goal was not to serve the public but to maximize their own economic advantage. What they cared about, most likely, was simply establishing that one had better come to them for approval before doing anything new. By that standard, they must see the suit as a big success.