Billy Joel’s new song, “All My Life” is being released in stages. Presently it’s available for free streaming from People Magazine’s site. Later in the month it will be available for purchase only at the iTunes Music store. After that it will be released in other online stores. Or at least that was the plan of the record company, SonyBMG.
As an anonymous reader points out, although the People site looks like it is streaming the song, thus giving users no easy way to copy it, what the site actually does is download a high-quality MP3 file (unencumbered by any copy protection) to the user’s computer, and then play the MP3. The MP3 is dropped in a place where ordinary users won’t stumble across it, but if you know where to look you’ll find it sitting on your computer after you listen to the “stream”. In other words, SonyBMG is, perhaps inadvertently, giving away high-quality MP3s of “All My Life.”
(Technical details, for those who care: The “streaming” control is actually a Flash object that downloads and plays an MP3. It uses the normal browser mechanism to do the downloading, which means that the browser (Firefox, at least) automatically squirrels away a copy of the downloaded file. Result: the MP3 file is left on the user’s system.)
The obvious question is why SonyBMG did this. It could be (1) a mistake by an engineer who didn’t realize that the canned music-player control he was using operated by downloading an MP3. Or perhaps (2) the engineer didn’t realize that the browser would keep a copy of the file. Or it could be that (3) SonyBMG knew about all of this and figured users wouldn’t notice, or (4) they figured that any user who could find the MP3 could capture an ordinary stream anyway. For what it’s worth, my money is on (2).