The U.S. government has joined other governments and groups in asking ICANN to delay implementation of a new “.xxx” top-level domain, according to a BBC story.
Adding a .xxx domain would make little difference in web users’ experiences. Those who want to find porn can easily find it already; and those who want to avoid it can easily avoid it. It might seem at first that the domain will create more “space” for porn sites. But there’s already “space” on the web for any new site, of any type, that somebody wants to create. The issue here is not whether sites can exist, but what they can call themselves.
Adding .xxx won’t make much difference in how sites are named, either. I wouldn’t be happy to see a porn site at freedom-to-tinker.xxx; nor would the operator of that site be happy to see my site here at freedom-to-tinker.com. The duplication just causes confusion. Your serious profit-oriented porn purveyor will want to own both the .com and .xxx versions of his site’s URL; and there’s nothing to stop him from owning both.
Note also that the naming system does not provide an easy way for end users to get a catalog of all names that end in a particular suffix. Anybody can build an index of sites that fall into a particular category. Such indices surely exist for porn sites.
The main effect of adding .xxx would be to let sites signal that they have hard-core content. That’s reportedly the reason adult theaters started labeling their content “XXX” in the first place – so customers who wanted such content could learn where to find it.
That kind of signaling is a lousy reason to create a new top-level domain. There are plenty of other ways to signal. For example, sites that wanted to signal their XXX nature could offer their home page at xxx.sitename.com in addition to www.sitename.com. But ICANN has chosen to create .xxx anyway.
Which brings us to the governments’ objections. Perhaps they object to .xxx as legitimizing the existence of porn on the net. Or perhaps they object to the creation of a mechanism that will make it easier for people to find porn.
These objections aren’t totally frivolous. There’s no top-level domain for religious groups, or for science, or for civic associations. Why create one for porn? And surely the private sector can fill the need for porn-signaling technology. Why is ICANN doing this? (Governments haven’t objected to ICANN’s decisions before, even though those decisions often made no more sense than this decision does. But that doesn’t mean ICANN is managing the namespace well.)
And so ICANN’s seemingly arbitrary management of the naming system brings it into conflict with governments. This is a sticky situation for ICANN. ICANN is nominally in charge of Internet naming, but ICANN’s legitimacy as a “government” for the net has always been shaky, and it has to worry about losing what legitimacy it has if the U.S. joins the other governments who want to replace ICANN with some kind of consortium of nations.
The U.S. government is asking ICANN to delay implementation of .xxx so it can study the issue. We all know what that means. Expect .xxx to fade away quietly as the study period never ends.