Today I’ll wrap up Vice Week here at Freedom to Tinker with an entry on porn labeling. On Monday I agreed with the conventional wisdom that online porn regulation is a mess. On Tuesday I wrote about what my wife and I do in our home to control underage access to inappropriate material. Today, I’ll suggest a public approach to online porn that might possibly do a little bit of good. And as Seth Finkelstein (a.k.a. Eeyore, a.k.a. The Voice of Experience) would probably say, a little bit of good is the best one can hope for on this issue. My approach is similar to one that Larry Lessig sketched in a recent piece in Wired.
My proposal is to implement a voluntary labeling scheme for Web content. It’s voluntary, because we can’t force overseas sites to comply, so we might as well just ask people politely to participate. Labeling schemes tend not to be adopted if the labels are complicated, or if the scheme requires all sites to be labeled. So I’ll propose the simplest possible labels, in a scheme where the vast majority of sites need no labels at all.
The idea is to create a label, which I’ll call “adultsonly” (Lessig calls it “porn” but I think that’s imprecise). Putting the adultsonly tag on a page indicates that the publisher requests that the page be shown only to adults. And that’s all it means. There’s no official rule about when material should be labeled, and no spectrum of labels. It’s just the publisher’s judgment as to whether the material should be shown to kids. You could label an entire page by adding to it an adultsonly meta-tag; or you could label a portion of a page by surrounding it with “adultsonly” and “/adultsonly” tags. This would be easy to implement, and it would be backward compatible since browsers ignore tags that they don’t understand. Browsers could include a kids-mode that would hide all adultsonly material.
But where, you ask, is the incentive for web site publishers to label their racy material as adultsonly? The answer is that we create that incentive by decreeing that although material published on the open Internet is normally deemed as having been made available to kids, any material labeled as adultsonly will be deemed as having been made available only to adults. So by labeling its content, a publisher can ensure that the content’s First Amendment status is determined by the standard obscenity-for-adults test, rather than the less permissive obscenity-for-kids test. (I’m assuming that such tests will exist and their nature will be determined by immovable politico-legal forces.)
This is a labeling scheme that even a strict libertarian might be able to love. It’s simple and strictly voluntary, and it doesn’t put the government in the business of establishing fancy taxonomies of harmful content (beyond the basic test for obscenity, which is in practice unchangeable anyway). It’s more permissive of speech than the current system, at least if that speech is labeled. This is, I think, the least objectionable content labeling system possible.