Yesterday I saw something so odd that I just can’t let it pass unrecorded.
I was on a plane from Newark to Seattle, and I noticed that I was sitting next to Adidas Man. Nearly everything about this guy bore the Adidas brand, generally both the name and the logo. His shirt. His pants. His shoes. His jacket. His suitcase. His watch. His CD player. And – I swear I’m not making this up – his wedding ring. Yes, the broad silver band worn on the fourth finger of his left hand was designed in classic wedding-band style, except for the addition of the Adidas logo, and the letters a-d-i-d-a-s embossed prominently on the outside.