One of the lessons we’ve learned from Al Gore is that it’s possible to have too much of a good thing. We all like to tool around in our SUVs, but too much driving leads to global warning. We must all take responsibility for our own carbon emissions.
The same goes for online privacy, except that there the problem is storage rather than carbon emissions. We all want more and bigger hard drives, but what is going to be stored on those drives? Information, probably relating to other people. The equation is simple: more storage equals more privacy invasion.
That’s why I have pledged to maintain a storage-neutral lifestyle. From now on, whenever I buy a new hard drive, I’ll either delete the same amount of old information, or I’ll purchase a storage offset from someone else who has extra data to delete. By bidding up the cost of storage offsets, I’ll help create a market for storage conservation, without the inconvenience of changing my storage-intensive lifestyle.
Government can do its part, too. If the U.S. government adopted a storage-neutral policy, then for every email the NSA recorded, the government would have to delete another email elsewhere – say, at the White House. It’s truly a win-win outcome. And storage conservation technology can help drive the green economy of the twenty-first century.
For private industry, a cap-and-trade system is the best policy. Companies will receive data storage permits, which can be bought and sold freely. When JuicyCampus conserves storage by eliminating its access logs, it can sell the unused storage capacity to ChoicePoint, perhaps for storing information about the same JuicyCampus posters. The free market will allocate the limited storage capacity efficiently, as those who profit by storing less can sell permits to those who profit by storing more.
Debating these policy niceties is all well and good, but the important thing is for all of us to recognize the storage problem and make changes in our own lives. If you and I don’t reduce our storage footprint, who will?
Please join me today in adopting a storage-neutral lifestyle. You can start by not leaving comments on this post.