Since the historic snow storm, “Nemo,” deposited a NOAA-certified 40 inches of snow on my hometown of Hamden, CT, I have been watching from afar to see how the town and its citizens are using a combination of digital technology, the traditional telecommunications network, and mass media to communicate in the aftermath of the storm. While I have been lucky enough not to have been directly affected by the historic storm, my senior citizen parents have been inside their house waiting for a snow plow to come for approximately five days. Since they are healthy and have food and heat, I have the luxury of writing about the use of communications technology by Hamden’s government during this weather emergency. The purpose of this post is not to pile onto an already overwhelmed town government, but to highlight fairly easily achievable improvements that Hamden’s government could make in its emergency communications that will make residents of the town safer the next time an emergency occurs.
On Friday morning, I woke up and heard the Mayor of Hamden, Scott Jackson, on CNN stating about the storm, “It’s a Disaster.” I was impressed to hear the Mayor of my approximately 60,000 person hometown with a national and international forum to talk about the weather emergency and recovery efforts. I figured this was only the first step in the process of informing town residents about what they could expect over the next few days. However, based on reviewing “The Town of Hamden, Connecticut” Facebook page, e-mails sent from the Mayor’s Office, the Mayor’s Twitter feed, and having conversations with my parents, there are three specific areas where the town could have communicated more effectively during this weather emergency. These failures of communication sell short the heroic work of the people working around the clock to plow the streets and respond to emergencies.