In our last installment, I detailed the trials and tribulations of my attempt to integrate legal, Internet-sourced video into my home theater via a hacked AppleTV, running Boxee, getting its feed from Hulu.
One day later (!), Hulu announced it was all over.
Later this week, Hulu’s content will no longer be available through Boxee. While we never had a formal relationship with Boxee, we are under no illusions about the likely Boxee user response from this move. This has weighed heavily on the Hulu team, and we know it will weigh even more so on Boxee users.
Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes. While we stubbornly believe in this brave new world of media convergence — bumps and all — we are also steadfast in our belief that the best way to achieve our ambitious, never-ending mission of making media easier for users is to work hand in hand with content owners. Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites.
(emphasis mine)
On Boxee’s blog, they wrote:
two weeks ago Hulu called and told us their content partners were asking them to remove Hulu from boxee. we tried (many times) to plead the case for keeping Hulu on boxee, but on Friday of this week, in good faith, we will be removing it. you can see their blog post about the issues they are facing.
At least I’m not to blame. Clearly, those who own content are threatened by the ideas we discussed before. Why overpay for cable when you can get the three shows you care about from Hulu for free?
Also interesting to note is the acknowledgment that there was no formal relationship between Hulu and Boxee. That’s the power of open standards. Hulu was publishing bits. Boxee was consuming those bits. The result? An integrated system, good enough to seriously consider dropping your cable TV subscription. Huzzah.
Notable by its absence: Hulu content is also supported on the Xbox 360 or Playstation 3 via PlayOn, which serves pretty much the same niche as Boxee. Similarly, there’s an XBMC Hulu plugin (recall that Boxee is based on the open-source XBMC project). We don’t know whether Hulu will continue to work with these other platforms or not. Hulu seems to be taking the approach of asking Boxee nicely to walk away. Will they ask the other projects to pull their Hulu support as well? Will all of those projects actually agree to pull the plug or will Hulu be forced to go down the failed DRM road?
It’s safe to predict that it won’t be pretty. My AppleTV can run XBMC just as well as it can run Boxee, which naturally returns us to the question of the obsolescence of cable TV.
There’s a truism that, if your product is going to become obsolete, you should be the one who makes it obsolete. Example: hardwired home telephones are going away. In rich countries, people use their cell phone so much that they eventually notice that they don’t need the landline any more. In poor countries, the cost of running wires is too high, so it’s cheaper to deploy cellular phones. Still, guess who runs the cell phone networks? It’s pretty much the same companies who run the wired phone networks. They make out just fine (except, perhaps, with international calling, where Skype and friends provide great quality for effectively nil cost).
Based on what I’ve observed, it’s safe to predict that cable TV, satellite TV, and maybe even over-the-air TV, are absolutely, inevitably, going to be rendered obsolete by Internet TV. Perhaps they can stave off the inevitable by instituting a la carte pricing plans, so I could get the two cable channels I actually care about and ignore the rest. But if they did that, their whole business model would be smashed to bits.
For my prediction to pan out, we have to ask whether the Internet can handle all that bandwidth. As an existence proof, it’s worth pointing out that I can also get AT&T U-verse for a price competitive with my present Comcast service. AT&T bumps up your DSL to around 30Mb/sec, and you get an HD DVR that sucks your shows down over your DSL line. They’re presumably using some sort of content distribution network to keep their bandwidth load reasonable, and the emphasis is on real-time TV channel watching, which lowers their need to store bits in the CDN fabric. Still, it’s reasonable to see how U-verse could scale to support video on demand with Hulu or Netflix’s full library of titles.
U-verse does a good enough job of pretending to be just like cable that it’s completely uninteresting to me. But if their standards were open and free of DRM, then third parties, like TiVo or Boxee, could build compatible boxes and we’d really have something interesting. I’d drop my cable for that.
(One of my colleagues has U-verse, and he complains that, when his kids watch TV, he can feel the Internet running slower. “Hey you kids, can you turn off the TV? I’m trying to do a big download.” It’s the future.)