November 11, 2024

Watching You Watch: The Tracking Ecosystem of Over-the-Top TV Streaming Devices

By Hooman Mohajeri Moghaddam, Gunes Acar, Ben Burgess, Arunesh Mathur, Danny Y. Huang, Nick Feamster, Ed Felten, Prateek Mittal, and Arvind Narayanan By 2020 one third of US households are estimated to “cut the cord”, i.e., discontinue their multichannel TV subscriptions and switch to internet-connected streaming services. Over-the-Top (“OTT”) streaming devices such as Roku and […]