May 26, 2024 can use your DNA to target ads

With the reduction in costs of genotyping technology, genetic genealogy has become accessible to more people. Various websites such as offer genetic genealogy services. Users of these services are mailed an envelope with a DNA collection kit, in which users deposit their saliva. The users then mail their kits back to the service and […]

Are genomes "anonymous data"?

Recently researchers showed that an unknown person’s genome (i.e., the genetic information stored in their DNA) can often be linked to their identity. The researchers used the genome plus some publicly available information to link this information. Just as interesting as the result itself is the way that people talked about it. As an example, […]