January 27, 2023

About Mark Hass

Mark Hass, a 2016-2017 CITP affiliate, is a professor of practice at Arizona State University’s communications and business schools. In addition to teaching, he is currently researching and writing about the privacy implications of data-driven marketing strategies. He is a former senior marketing executive, having worked as U.S. CEO of Edelman, the world’s largest public relations firm, and the global CEO of MS&L, a top-ten PR firm that is part of the French marketing conglomerate, Publicis Groupe. Earlier in his career, he was an entrepreneur, having launched and sold two digital marketing firms, and a journalist, having worked as an editor and reporter at The Miami Herald and The Detroit News.

The AT&T Deal Is About the Data

Most of the mainstream media coverage of the proposed AT&T acquisition of Time Warner has missed an important risk. Much of the discussion has focused on the potential market power the combined entity would have to raise prices, limit choice or otherwise disadvantage consumers. A primary motivation for the deal, however, as readers of Freedom […]

Is Tesla Motors a Hidden Warrior for Consumer Digital Privacy?

Amid the privacy intrusions of modern digital life, few are as ubiquitous and alarming as those perpetrated by marketers. The economics of the entire industry are built on tools that exist in shadowy corners of the Internet and lurk about while we engage with information, products and even friends online, harvesting our data everywhere our […]