November 20, 2018

Can Classes on Field Experiments Scale? Lessons from SOC412

Last semester, I taught a Princeton undergrad/grad seminar on the craft, politics, and ethics of behavioral experimentation. The idea was simple: since large-scale human subjects research is now common outside universities, we need to equip students to make sense of that kind of power and think critically about it.

In this post, I share lessons for teaching a class like this and how I’m thinking about next year.

Path diagram from SOC412 lecture on the Social Media Color Experiment

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Teaching the Craft, Ethics, and Politics of Field Experiments

How can we manage the politics and ethics of large-scale online behavioral research? When this question came up in April during a forum on Defending Democracy at Princeton, Ed Felten mentioned on stage that I was teaching a Princeton undergrad class on this very topic. No pressure!

Ed was right about the need: people with undergrad computer science degrees routinely conduct large-scale behavioral experiments affecting millions or billions of people. Since large-scale human subjects research is now common, universities need to equip students to make sense of and think critically about that kind of power.

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