February 1, 2023

When Terms of Service limit disclosure of affiliate marketing

By Arunesh Mathur, Arvind Narayanan and Marshini Chetty In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content with affiliate links is disclosed to users as required by the FTC’s endorsement guidelines. One way to improve the situation is for affiliate […]