By Arunesh Mathur, Arvind Narayanan and Marshini Chetty In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content with affiliate links is disclosed to users as required by the FTC’s endorsement guidelines. One way to improve the situation is for affiliate […]
Is affiliate marketing disclosed to consumers on social media?
March 26, 2018 by
By Arunesh Mathur, Arvind Narayanan and Marshini Chetty YouTube has millions of videos similar in spirit to this one: The video reviews Blue Apron—an online grocery service—describing how it is efficient and cheaper than buying groceries at the store. The description of the video has a link to Blue Apron which gets you a $30 […]
